Alex comes from the music industry having held senior strategy positions at Warner, Napster and Soundcloud. He is passionate about arts education and representation for those who cannot afford musical education, as well as being a strong ally to the LGBTQ+ community. Outside of work, Alex obsesses over music, scuba diving and travelling to far-off locations.

Andy brings a unique insight into sport to our advisory having spent 6 years as Chief Financial Officer for City Football Group. He is a chartered accountant with more than 25 years of experience in the media and entertainment industry, spending much of that time with various Viacom companies. Prior to joining City Football Club, Andy spent 6-years as the Chief Financial Officer of TwoFour54 in Abu Dhabi. Andy also serves as a Non-Executive Board Director for the Special Olympics and as Independent Director of Southampton FC.

Charly brings extensive experience in European sports television, digital media, and business partnerships. As Executive Vice President Sport and Customer Operations at Sky, he is responsible for Sky Deutschland’s sports, Sky Business and Customer Service activities. In addition to his role at Sky, he is a trustee of Special Olympics Great Britain.

Christie draws on almost 4 decades of experience at the top of organisations including Accenture, Apple and Deloitte, driven by a passion to solve for humanity in the workplace. She sits on numerous boards and is a passionate advocate of inclusion, diversity and equity, identifying very early in her career the link between an organisation’s culture of belonging with its ability to be more agile.

Crista is a triple Olympian and played an integral part in the GB hockey team that stormed their way to Gold at Rio 2016. Alongside her sporting career she set up The Tofauti Foundation a charity to support wildlife conservation and community livelihoods in her home continent of Africa. Her career exploits take her much down the same line of impact investments and fund management into meaningful projects that support the fight against the climate crisis.

David has spent the last 20+ years working across a variety of industries, from a technology startup in Silicon Valley, to Group Director of Business Development at Catalyst Housing Group and most recently Chief Executive of Harlequins Rugby Football Club. He is a champion of using the influence of sport to drive better outcomes in local communities and is particularly passionate about furthering equality across the game. He sits on the boards of Commonwealth Games England, European Women’s Rugby Championship and Haymarket Media Group’s Global Impact Board.

Fiona is a Senior Client Partner at a global search firm, leading their Digital Practice in EMEA. With over twenty years of experience in executive search, Fiona has been actively involved in digital since 1996. Her experience covers Non Executives, CEO and C-level assignments for pureplay digital businesses and digital transformation across all sectors from media and entertainment to financial services and utilities. Fiona also acts in an advisory capacity for a number of early stage ventures.

Heidi brings over 14 years of experience at the BBC as a production manager and staff manager. She is passionate about diversity and inclusion in the workplace, particularly advocating for disability rights, when she is not writing screenplays.

As a Team GB Olympian, Jennie was able to experience first-hand how sport can have a positive impact in all corners of the world. She continues to bring the sporting mindset in her approach to client assignments and ensuring that programmes are delivered with credibility and authenticity. Jennie is passionate about positive role models and the impact they can have on the behaviours and decisions of the next generation.

Madeleine brings over two decades of experience in strategic leadership, client engagement, and digital transformation at the likes of Barclays, HSBC, Publicis Sapient and presently, UiPath. Her passions are gender and social equality, and harnessing technology to positively change human behaviour.

Matt is a Vice President at Publicis Sapient, where he leads the firm’s practice for innovation and driving Digital business transformation. He works with leaders and their teams to conceive, develop, and launch ‘what’s next’ and helps organisations develop their own innovation competencies.

Oliver is a seasoned commercial leader and strategist specialising in consultancy, business development, technology, sports and media. He is a passionate advocate of equality in sport and ensuring that all playing fields are level.

Before joining Maikai, Piers served as a Captain in the British Army. Following a tour in Afghanistan he worked as an Instructor at the Infantry Training Centre. At Maikai, Piers is responsible for Knowledge and Insights as well as managing programmes. He is passionate about conservation of the natural world.

Richard has 25 years experience of multicultural marketing and advertising. He has worked across Europe and Asia building highly effective marketing platforms for some of the world’s most celebrated brands. His previous roles include leadership positions at Coca-Cola and TBWA\. Richard sits on the board of a social impact period care start-up, is an Advisor to Bain & Company and has a particular love of trees.

Richard has been working in sustainability and impact for 20 years. Originally a strategy consultant, he founded and exited a sustainable palm oil business in West Africa. He is now a professional NED / angel investor and sits on numerous boards in the impact space – including regenerative agriculture, digital education for people with learning disabilities and alternative education.