At Maikai, we believe sport is more than a game—it’s a powerful catalyst for change. We’re on a mission to harness the transformative power of sport to bridge the global skills gap, equipping people with the tools they need to build brighter futures through education and meaningful employment.

Our name, Maikai, is inspired by the Hawaiian word that reflects our philosophy: Be our best selves, help others be theirs, and support our communities to be their best selves. This belief drives everything we do.

Since 2020 when our journey began, we have focussed on helping organisations align their efforts with the United Nations Sustainable Development Goals (UNSDGs). Over time, our work naturally gravitated towards programmes centred on people —initiatives that tackle social equity, improve access to quality education, create pathways for decent work and strengthen communities. 

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We have honed our expertise to become leaders in developing and delivering initiatives that empower people with skills for lifelong success while driving lasting change by fostering inclusion and reducing inequity.

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Our FutureFit Programme is a transformative opportunity for businesses to upskill the talent pool within their organisations. Drawing funding from Apprenticeship Levy contributions, it directs money that would otherwise go unused into training and upskilling staff, equipping them with the critical skills required in today’s fast changing business landscape. The FutureFit Programme can also direct funds into partners within an organisation’s local community, helping stakeholders meet their learning and development needs.

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At Maikai, we are not just passionate about what we do—we’re committed to be our best selves, help others do the same, and build stronger, more equitable communities together.